Chiko

I decided to redesign Chiko as a passion project after finding a box of Chiko rolls at the bottom of my parents’ freezer and shuddering at how outdated the design feels and how outdated it probably felt when it was initially designed. I wanted to keep the same feel of the brand, but redesign it to be more appealing, especially to a younger generation whose graphic design taste comes from childhood nostalgia and the Netflix version of the 1980s