Barossa Wine Cartel

This project was completed during my time studying the Advanced Diploma of Graphic Design at TAFE SA. The brief was to choose a South Australian winery and redesign their packaging to appeal to a younger demographic and try to make wine appeal more to people in their 20s/30s. I chose Barossa Wine Cartel as their current packaging and branding is very clean and minimalist, and in my opinion does not match their name.